Pro-fin is a startup fish food brand based in the UK. We have developed their branding, created labels for their products and have an ongoing relationship creating their graphics.
Pro-fin immediately chose this concept with no additional changes. The idea of the logomark is the incorporation of a fin and the initial letter of Pro-fin.
The blue and dark grey colour scheme establishes a connection between the brand and the aquatics industry. This is also evident with the brand graphics which are used for their marketing and product labels.
Pond Fish Food Labels
We also created the labels for Pro-fin’s first fish food launch. We decided on a variation in colour for each label to emphasize the bright and vibrant colours of the different fish.
Frozen Fish Food Labels
Our most recent work for Pro-fin was doing the labels for their next batch of fish food. With these labels we went with a darker aesthetic to differentiate from the other type of fish food.