Approximately 3.6 billion people are using Social Media throughout 2020, with a predicted increase of almost 4.41 billion by the year 2025. Due to this, it is vital that you are using it to its full potential to increase lead generation and maximise sales revenue.

Due to the ease of using social media to straightforwardly and effectively build your brand or company, gaining brand recognition has now become one of any business’ key marketing goals. The reason for this is because consumers would prefer to buy brands that they recognise; this is evident from high-scale business campaigns to everyday life where people have become obsessed with designer brands and well-known names.

Social media benefits far outweigh the more traditional forms of media as it can push your brand in front of people much quicker and easier. Also, it enables your target demographic to see your brand even when they aren’t necessarily thinking about your brand or product.

Take a look at Adidas’ Twitter page. They keep their profile extremely minimalistic and clean by placing their worldwide recognisable logo on both their profile image and ‘Black Lives Matter’ on their cover photo. This helps make it easily recognisable, without being overbearing.

A powerful Social Media Marketing strategy should generate conversation amongst customers about your brand, products, and partners. An example of this is when large-scale gaming companies create social media posts with spoilers, statistics, and exclusive gameplay of new games with the hopes of generating genuine feedback and getting their customers discussing their brand.

Some brands and companies use the act of Social Listening to monitor social conversations around specific topics. It helps business owners understand what’s essential to their audience and identify trends which their target audience is following.

By using this process, you can learn about what your customers are struggling with, which can assist you in creating content addressing these key points. You can also identify which tone and language that your target audience uses.

Using Social Media is a perfect way to share your brand’s ethos and stories. Efficacious stories can have an immense impact on your brand’s image. These can be somewhat simple or extensive, depending on what you think will be most effective.

Audience research is similar to social listening in many aspects. It searches the keywords your audience will be using, but it’s more focused on a particular product. You can use Social Media to gather this information.

To view insights and analytics on your Facebook page, simply go to the page which you have admin access for, then they can be found next to your cover photo. Twitter also has the option for this and is displayed at the bottom of every tweet you post.

Nowadays, customers expect companies to handle their requests through Social Media, rather than the more traditional forms of media. By investing in customer service, you can build more meaningful relationships between your company and its customers. With Social Media, the difficulty of customer service remains just as demanding as it has done previously.

Social Media allows for immediate interaction and conversation with customers. Businesses can also respond to customers instantly with automated replies and bots. With nearly half of all established countries using Social Media to ask questions about products and services, having a strategy for customer service within this sector is vital.

What could be better than building brand loyalty for free?

Customers tend to interact and follow brands they enjoy or are familiar with far more than unknown companies. What’s rather interesting is that 53% of customers who follow your business are likely to be loyal to your business alone.

There is a clear, direct correlation: If customers follow your brand, they are likely to choose you over your competitors. Furthermore, if they’re loyal customers, they will increase your traffic.

Ensure that you are keeping your loyal audience engaged and happy. A few tips to help with this include: 

  • Offering promo codes for discounts through social media to your followers.
  • Ask rhetorical questions that provoke a thought or response from your audience.
  • Give away inexpensive merchandise such as stickers, patches and t-shirts that will make a long-lasting impression.

Social Media Marketing greatly assists in sending customers directly to your site’s landing page, as it’s extremely unlikely that all of your website traffic will be attained via search engines. Social Media channels such as Facebook and Instagram allow for more diverse inbound traffic streams.

Although social networks are a great way to attain traffic to your site, you need to consider not only what to post, but how often to post it. You don’t want to become an over-enthusiastic marketer, or you could face the risk of putting off your potential customers.

It’s good practice to follow a set schedule for posting your content. This ensures that your content is not only posted at a time that is most effective, it will also give you time to edit your content to help with your SEO.

TIP: Use sites that shorten links such as bit.ly and place these within your posts and profiles. The shortened links will save space and not look overbearing to your audience.

It is possible that Social Media can have an indirect impact on your site’s SEO. For example, say that you get 1,000 shares on one of your blog posts because it contains strong and engaging content. A percentage of your followers who see your post may write similar content and link back to your original post as its source. In turn, search engines will then pick up on the fact that your content has linked back to a good amount and potentially rank your post higher than your competition.

Search engines such as Google and Bing also display tweets in search results. This feature is more relevant for trending topics.

TOP TIP: Using a Social Media scheduling tool like Hootsuite or Buffer can help you plan your Social Media posts so your content can be found and be linked to.

It is free to create Social Media profiles and post organic content. For some people, this alone may be enough, and the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it, even more, paid promotion will help increase exposure.

You can promote your business on Facebook for any budget you like. Facebook automatically targets your ad towards users that are interested in what you are advertising. Twitter and other Social Media channels work in similar ways. 

To undergo paid promotion, you have to set up a campaign, and they’ll work with your budget. That means you’ll have a huge ROI and will be able to use your marketing budget in an even more effective manner.

TOP TIP:

Do not write organic content that sounds like an ad. It will make your posts look like spam. If it sounds similar to an ad or includes a transactional call to action (i.e. Buy Now, 30% off, Use This Coupon Code), then you should pay for it. Many Digital Marketers look at Social Media as a way to blast free advertising, and social media platforms have become aware of this idea and are restricting the reach for unpaid-for ads. Of course, if you want to advertise on Social Media, you should. But always ensure you pay for it so that it looks professional and you get a good reach.

Topical authority is when your business is a trusted source of information on a given topic. So where does Social Media fit into this? Establishing topical authority is a subset of content marketing. The more you use social media to post relevant content, the more search engines will pick up on your authority on that subject.

This can, in turn, make you become the “go-to” authority for a specific topic. The more authoritative your page is, the more traffic will increase.

Page Authority is a ranking based on how well a specific page will rank on a search engine, whereas Domain Authority is a ranking based on how well a specific website will rank on a search engine. 

When you are searching for a source or writing content, it is recommended that you use the Moz tool to help you find valuable sources. The higher the score, the better.